Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.



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Book's title: Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Library of Congress Control Number: 00009055
International Standard Book Number (ISBN):0761916261 (alk. paper)
Cataloging Source:DLC, DLC DLC
Authentication Code:pcc
Library of Congress Call Number:HF5414 .H36 2001
Dewey Decimal Classification Number:658.8/02 21
Publication, Distribution, etc.:Thousand Oaks, Calif. . Sage, (c)2001.
Physical Description:xxii, 543 p. : ill. ;, 26 cm.
Bibliography, etc. Note:Includes bibliographical references and index.
Personal Name:Bloom, Paul N.
Personal Name:Gundlach, Gregory T. (Gregory Thomas)
Rubrics: Social marketing



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